The advantages of this practice for users are obvious: the speed of purchase, the convenience of going without fail, buying items perfectly in line with one’s tastes directly from the Social pages of one’s own love-brands, the direct line with the brand itself, which often provides dedicated customer assistance in the same social chats etc… In practice , it is a way to make brand storytelling even more coherent, consistent and fluid and the Customer Experience more personalized and effective free instagram followers.
But there is a further, almost more social benefit: Social Commerce recovers the sharing component that e-commerce had set aside.
E-commerce, on the other hand, is a solitary and targeted experience: I need a specific object, I get information online, I find a site that sells it, if there’s also a good active promotion, I buy it. Often from a smartphone, while I wait alone for a train on a station platform.
Social Commerce is the synthesis of these two faces of shopping: on the one hand, it is effective, rapid and targeted, on the other, the possibility of sharing one’s own shopping experience or getting help from friends and followers before choosing what putting it in the cart makes it more emotional free instagram followers.
Social Selling is defined as an online sales technique which, with the advent of Digital Transformation, many companies have integrated into their marketing strategies in order to sell products and services, with the aim of immediate profits and end customer satisfaction.
You must know that there is a subtle difference between doing Social Selling and Network Marketing . The latter is an activity that consists in the direct sale of a product/service to a customer base acquired on social networks . A Social Selling strategy , on the other hand, involves the use of social networks to get to know potential and new customers, thus optimizing sales processes.
It is a path, therefore, with which companies establish a relationship of trust with their users and create ever stronger relationships with leads and customers, in order to respond to the needs of their target. This is mainly done by creating valuable content on social media that is useful to users themselves. The advantages are many such as the increase in sales and the creation of valuable relationships.
